7-Eleven Launched a Beauty Line

7-Eleven took convenience to the next level with their launch of Simple Me Beauty. The affordable fashion-forward makeup line offers the hottest trends in beauty including multitasking makeup, versatile products, and high-quality formulas for on-the-go consumers of all ages.

The collection includes blush, lip gloss, lip crayon, contour stick, highlighter, mascara, brow powder, eye shadow, foundation, lashes and more — basically everything a beauty junkie needs.

The 37 products in the budget-friendly line are exclusively available at 7-Eleven stores now and the best part? They’re all under $5!

What do you think about 7-Eleven’s step into the beauty world? Let us know in the comments below and until next time, stay happy, healthy and beautiful!